April 29, 2004
Gevalia
I swear I was going to go StarbucksBarnes&NobleCoffeeOfTheMonthClub choke-collared consumer dupe and try Gevalia. Until they intruded upon me in a pop-up ad. Now they have garnered one Highly Pissed Off Consumer, who will spit on their product, given the chance.
What are these assholes thinking? The little marketing pussy who came up with that probably outearns me threefold sixfold. He'll bury Gevalia and show up as Assistant Vice President of Product Branding at Polaroid, where he'll ride down their death spiral for 18 months, then retire to his seaside villa in Bridgetown, Barbados, retired at 39. A fucking no-nothing with great dentition and a line of bullshit a mile long.
Jaded? Me? No way.
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